creative testing — Hub Posts (staging) — Limetree

Posts tagged creative testing

Half a Year, Whole New View: How Behavioral & Data Science-led Creative Changed Everything

Half a Year, Whole New View: How Behavioral & Data Science-led Creative Changed Everything

Jamie Berman reflects on her first six months as the Digital Director of Limetree and shares the marketing insights & learnings she’s discovered.

Published: August 19, 2025

Performance MarketingJamie BermanAugust 19, 2025LimetreePerformance Marketing, experimentation, creative testing, measurement, search, paid social, media, seoComment

Tiny Changes, Big Wins: Creative Lessons from the Field

Tiny Changes, Big Wins: Creative Lessons from the Field

Small creative tweaks can drive performance. Shelly Fletchall shares four high-impact ways to test and learn that you should start doing today!

Published: August 5, 2025

Design that PerformsShelly FletchallAugust 5, 2025Limetreecreative testing, behavioral science, a/b testing, experimentation, loss aversion, social proof, present bias, call to action, personalization, direct mailComment