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The Hub: Limetree Insights

 

Short, practical reads from the team responsible for turning insights into action.

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Featured
Uncovering the Why: LLMs in the Next Era of Marketing Analytics
Richard Hachar
Uncovering the Why: LLMs in the Next Era of Marketing Analytics
Richard Hachar

In this article, Richard Hachar discusses how modern marketing has outgrown traditional measurement and why understanding why something works matters more than ever.

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Richard Hachar
The Plan. The Execution. Together They're Unstoppable.
Emily Rich
The Plan. The Execution. Together They're Unstoppable.
Emily Rich

When strategy meets execution, magic happens. But it doesn't always start that way. In this behind-the-scenes look, Limetree’s Emily Rich and Elliott Rosenthal share how aligning big ideas with operational know-how turns chaos into clarity and transforms good marketing into unstoppable performance.

Published: September 8, 2025

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Emily Rich
Half a Year, Whole New View: How Behavioral & Data Science-led Creative Changed Everything
Jamie Berman
Half a Year, Whole New View: How Behavioral & Data Science-led Creative Changed Everything
Jamie Berman

Jamie Berman reflects on her first six months as the Digital Director of Limetree and shares the marketing insights & learnings she’s discovered.

Published: August 19, 2025

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Jamie Berman
Tiny Changes, Big Wins: Creative Lessons from the Field
Shelly Fletchall
Tiny Changes, Big Wins: Creative Lessons from the Field
Shelly Fletchall

Small creative tweaks can drive performance. Shelly Fletchall shares four high-impact ways to test and learn that you should start doing today!

Published: August 5, 2025

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Shelly Fletchall
Check the Tape: Business Lessons from the Sidelines
Michael Meadows
Check the Tape: Business Lessons from the Sidelines
Michael Meadows

Game film offers a blueprint for business: align people and systems, read context, adapt fast, fix weak links, trust talent, and plan for tomorrow.

Published: July 24, 2025

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Michael Meadows
From Insights to Action: Six Rules for Embedding Behavioral Science in Healthcare Marketing
Hale Forster, PhD
From Insights to Action: Six Rules for Embedding Behavioral Science in Healthcare Marketing
Hale Forster, PhD

Hale Forster, PhD discusses six ways behavioral science helps move beyond good intentions and into real results.

Published: July 8, 2025

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Hale Forster, PhD
The People Behind the Work: Limetree Wins 2025 Inc. Best Workplaces
Tom Rouse
The People Behind the Work: Limetree Wins 2025 Inc. Best Workplaces
Tom Rouse

Limetree earned Inc. Best Workplaces for the second year in a row after a challenging year. Founder Tom Rouse shares how a people-first culture, transparency, and innovation carried the team.

Published: June 25, 2025

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Tom Rouse
 
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