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Half a Year, Whole New View: How Behavioral & Data Science-led Creative Changed Everything

Half a Year, Whole New View: How Behavioral & Data Science-led Creative Changed Everything

Jamie Berman reflects on her first six months as the Digital Director of Limetree and shares the marketing insights & learnings she’s discovered.

Published: August 19, 2025

Performance MarketingJamie BermanAugust 19, 2025LimetreePerformance Marketing, experimentation, creative testing, measurement, search, paid social, media, seoComment