Hale is the Director of Behavioral Science at Limetree. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change.

The Plan. The Execution. Together They're Unstoppable.

When strategy meets execution, magic happens. But it doesn't always start that way. In this behind-the-scenes look, Limetree’s Emily Rich and Elliott Rosenthal share how aligning big ideas with operational know-how turns chaos into clarity and transforms good marketing into unstoppable performance.

Published: September 8, 2025

Tiny Changes, Big Wins: Creative Lessons from the Field

Small creative tweaks can drive performance. Shelly Fletchall shares four high-impact ways to test and learn that you should start doing today!

Published: August 5, 2025

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