Making Marketing Decisions Easier Than Ever
Limetree is a behavioral marketing company dedicated to making marketing smarter and more effective by uniting data, behavioral science, and design.
Through a unique combination of proven processes, qualified professionals, and proprietary technology, we’ll help you reduce spend, maximize performance, and reclaim your time so you can focus on other aspects of the business.
This tried-and-true approach delivers actionable customer insights that significantly improve your ability to truly target the right people with the right message.
The Next Step in Marketing Evolution
Limetree began with a very simple, holistic purpose:
To make marketing smarter and more impactful.
Through an unquenchable desire to learn and challenge the status quo, we apply this mission every single day by uncovering the “why” behind customer behavior and validating the best application of ‘how’ to improve processes and make a difference.
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Learn More from Our Experts
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Driving Positive Behavior Change to Improve Outcomes
Hale Forster, Director of Behavioral Science, introduces Limetree's approach to reduce risk and improve outcomes for our clients. She also explains how we connect academics, industry-leading researchers, and our clients to advance marketing strategies.
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Behavioral Science Creates a Distinct Advantage
Lisa Zaval, Principal Behavioral Scientist, shares insights on how behavioral science can be used to impact positive behavior change and how Limetree elevates results with a first-of-its-kind testing approach.
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Applying Behavioral Science to Creative
Shelly Fletchall, Creative Director, describes how her team applies behavioral and data science insights to create game-changing creative solutions that are calibrated to perform and be measured.
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Delivering Solutions that Solve Client Problems
Michael Meadows, Managing Partner, Strategy and Performance, delivers exciting insights on our patented testing methodology along with how we connect campaign performance with industry expertise.
Integrated Leadership
The people leading the work
Our integrated leadership brings together deep expertise across nine disciplines to drive meaningful impact.
Founder Vision
Built to unite science, strategy, and creativity.
Tom founded Limetree to help organizations connect with people in ways that are smarter, more meaningful, and built to perform. The company reflects his belief that strong marketing should pair human understanding with measurable impact.
Ethics
Limetree is committed to delivering behavioral marketing solutions that eliminate human bias and facilitate transparent, data-driven decision-making that is beneficial to our clients and their customers. We use behavioral science, data science, and AI to reduce the waste caused by mistargeted advertising and to design strategies that improve the customer experience. To maintain the highest quality standards, each of the methods, techniques, and recommendations Limetree provides is fully vetted and validated by industry leaders before we ever begin using them.
Strategic Partners and Certifications
Ready To Put Science Behind Your Marketing?
