Hale Forster on An N of 1 podcast.

“When you build from the individual up—the N of 1—you stop marketing to audiences and start communicating with people.”

In this episode, Hale talks about the curiosity that led her to behavioral science, the lessons learned from a decade in energy and evaluation, and what drew her to apply those insights in healthcare. The conversation highlights how behavioral science can make marketing more empathetic, measurable, and effective.