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Posts in Design that Performs

Tiny Changes, Big Wins: Creative Lessons from the Field

Tiny Changes, Big Wins: Creative Lessons from the Field

Small creative tweaks can drive performance. Shelly Fletchall shares four high-impact ways to test and learn that you should start doing today!

Published: August 5, 2025

Design that PerformsShelly FletchallAugust 5, 2025Limetreecreative testing, behavioral science, a/b testing, experimentation, loss aversion, social proof, present bias, call to action, personalization, direct mailComment