Michael Meadows
Managing Partner, Strategy & Performance

Michael Meadows leads Client Performance & Operational Excellence at Limetree, guiding the cross-functional work that turns insight, strategy, and execution into measurable client outcomes. His role connects the teams and disciplines that shape how Limetree’s work gets built, delivered, measured, and improved, including strategy, behavioral science, data and technology, creative, digital marketing, and client service.

Michael brings more than two decades of hands-on experience across health plans, providers, startups, consulting, and complex growth organizations. He has helped build and grow one of the nation’s largest Medicare Advantage plans, supported product and market expansion, contributed to significant improvements in Star Ratings, and led consulting work across Medicare, Medicaid, integrated delivery networks, healthcare suppliers, standalone health products, and non-healthcare organizations.

At Limetree, Michael helps clients clarify the audience, sharpen the message, align data and decision-making, and build practical plans that can move from strategy into market with purpose, accountability, and measurable impact. His work is grounded in a simple belief: marketing performs better when it understands how people actually make decisions and when the teams behind the work are aligned around what success requires.

Throughout his career, Michael has built and led high-performing teams, developed leaders, solved complex business challenges, and created integrated strategies across marketing, operations, product, and customer experience. He also co-founded Hyperlift, a healthcare analytics startup that used machine learning and predictive analytics to improve performance across government-sponsored health programs. Hyperlift was acquired by Press Ganey Forsta, now part of Qualtrics.

Michael earned a Bachelor of Science in Business Administration and Marketing from Robert Morris University and has completed studies in human behavior and decision making through Harvard Extension School.

Outside of work, Michael and his wife, April, are deeply involved in the Woodlands Wine Auction, Pittsburgh’s premier wine charity event supporting The Woodlands Foundation and its mission to enrich the lives of children and adults with disabilities and chronic illnesses, having raised millions for the charity through the event. Michael also enjoys exploring top golf courses, where his appreciation for the architecture generally travels better than his scorecard.