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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565890363930-7BNVW2S4FOODGTLT54GA/LimetreeWebsiteformsignbkgd+copy.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565895950793-OUDTJAS7F4WM34OE9SGD/LimetreeWebsiteformsignbkgd.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/cef69e06-c0ff-4dda-82c5-15f018c4f1ed/robed-headshot.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Robed Beauville Senior Data Scientist</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/f6bfc36c-562f-4b9e-9cac-4088df85e36d/Jamie%2BBerman.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Jamie Berman Director, Digital Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/5e7701c6-9bfc-434a-b231-d4a8f36d2776/Luc+Headshot.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Luc Blazejewski Sr. Manager, Growth &amp; Delivery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1600728330139-TWSYRSAHLSMTCF5MX0XR/shelly-fletchall-final-web.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Shelly Fletchall Creative Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/bfd905dc-d042-49d3-8e36-f1a218ace9ab/hale-headshot.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Hale Forster, PhD Vice President, Behavioral Science and Insights</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1611778936165-2K14V3QQ4S8WWWATBQ04/Richard-Hachar-Website.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Richard Hachar Director, Data Science</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/b387bc1e-aa5e-480b-8f6d-0f04b814682e/Brevin-small.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Brevin Mastovich Program Specialist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1568221259236-W8KSPXMNFX5CX1N54GI2/Mike-DSCF0477-small.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Michael Meadows Managing Partner, Strategy and Performance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1601415171183-A8XIK7DDHINFESPDPPML/emily-headshot.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Emily Rich Director, Program Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1617806747574-OUJG46MQDTMZ2N1UGF0Z/chet-website.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Chet Riley Principal Data Analyst</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1567713853468-CRRCRIGZFOJY5QC013ZR/Scott-DSCF0345-small.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Scott Rogaliner Managing Partner, Operations &amp; Finance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/84436fe9-ec9c-49f7-8b93-8bed573b83c6/Elliot-website-final-Shelly2.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Elliott Rosenthal Director, Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/b52ea0ae-8963-417b-ad7c-279f8d1137b1/Tom_Retouched.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Tom Rouse Founder &amp; President</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/ff21bba8-d2ed-410a-9a38-f9e98fcf2c09/lisa-z-headshot.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Lisa Zaval, PhD Principal Behavioral Scientist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1667342894462-9IO2RKH5STVRGDFKTCUQ/NMSDC-Logo-Full-Name.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1728944223943-BBUE5VO0P85JLUDI6MMK/LT-inc-500.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1728944097060-M617687XSB92X8EA8BTD/LT-inc-best.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1667342894144-2SN5DD6RYX4OF7S2I1ES/stanford-latino.png</image:loc>
      <image:title>About</image:title>
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  <url>
    <loc>https://www.golimetree.com/behavioral-sciences</loc>
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    <priority>0.75</priority>
    <lastmod>2025-09-10</lastmod>
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      <image:title>Behavioral Sciences</image:title>
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    <image:image>
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      <image:title>Behavioral Sciences</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/657f0f0b-62f1-4262-8714-d61566bd642e/LMT_Icons-02.png</image:loc>
      <image:title>Behavioral Sciences - In-Depth Behavioral Analysis:</image:title>
      <image:caption>We uncover the psychology, biases, and context behind your customers' decisions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/0b6b7a40-b709-4c42-a4d8-0669911d7dd9/LMT_Icons-04.png</image:loc>
      <image:title>Behavioral Sciences - Materials and Market Evaluation:</image:title>
      <image:caption>We audit your materials against the market to uncover opportunities.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/02741a34-34b5-4628-a604-75cc7b9f2bab/LMT_Icons-03.png</image:loc>
      <image:title>Behavioral Sciences - Strategy and Creative Development:</image:title>
      <image:caption>We design solutions that leverage behavioral insights.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/29648e26-589a-4c4f-b970-b916139ef9ba/LMT_Icons-05.png</image:loc>
      <image:title>Behavioral Sciences - Impact Measurement:</image:title>
      <image:caption>We track results to ensure our solutions generate impacts.</image:caption>
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    <loc>https://www.golimetree.com/data-science</loc>
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    <lastmod>2025-09-10</lastmod>
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      <image:title>Data Science</image:title>
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    <image:image>
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      <image:title>Data Science</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/f896dafd-f25b-4fc9-8a02-c64d741f1b83/Collecting+copy.png</image:loc>
      <image:title>Data Science - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/931a3457-a6fe-4d8e-a591-bb2763829847/Modeling+copy.png</image:loc>
      <image:title>Data Science - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/b11af538-ec43-4ac5-b561-3a94675d8db0/ProprietaryMatching+copy.png</image:loc>
      <image:title>Data Science - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/15a8b6bc-f0af-4dfe-8ae0-7b91abd7ec82/Reporting+copy.png</image:loc>
      <image:title>Data Science - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.golimetree.com/performance-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1566927446960-UD1UAPZKSZGX1C42H416/LimetreeWebsitemarketing-activation.jpg</image:loc>
      <image:title>Performance Marketing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1566931287718-H9IQPOAG538DTHDSUEYR/LimetreeWebsiteformsignbkgd+copy+7.jpg</image:loc>
      <image:title>Performance Marketing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/b2555167-a74e-4e86-a541-bc771ee57d29/Digital+Marketing.png</image:loc>
      <image:title>Performance Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/e1fb0084-223c-47c4-b8cf-3676371f65a9/Direct+Marketing.png</image:loc>
      <image:title>Performance Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>1.0</priority>
    <lastmod>2026-01-16</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1728944223943-BBUE5VO0P85JLUDI6MMK/LT-inc-500.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1728944097060-M617687XSB92X8EA8BTD/LT-inc-best.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1667342894144-2SN5DD6RYX4OF7S2I1ES/stanford-latino.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906168556-LA6150I2VFAMSF666X7Y/LimetreeWebsitehmpg-actionableinsights-1560x480-copy-7.png</image:loc>
      <image:title>Home - Improve Marketing Performance</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906177300-JMM6XL6X5GGSOBVLHZ24/LimetreeWebsitehmpg-actionableinsights-1560x480-copy-4.png</image:loc>
      <image:title>Home - Maximize Marketing Budgets</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906189876-P8TC9A3PMPUWCUZZ9YHT/LimetreeWebsitehmpg-actionableinsights-1560x480-copy-5.png</image:loc>
      <image:title>Home - Gain Audience Clarity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906203754-VDZGTB37JWMMFXG8BZBY/LimetreeWebsitehmpg-actionableinsights-1560x480-copy-8.png</image:loc>
      <image:title>Home - Increase Engagement Rates</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906214787-729CQ7PJQ7HWJK4HM0AH/LimetreeWebsitehmpg-actionableinsights-1560x480-copy-3.png</image:loc>
      <image:title>Home - Boost Ad Response Rate</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906228230-LI09WMCABAMV623V0973/LimetreeWebsitehmpg-actionableinsights-1560x480-copy-2.png</image:loc>
      <image:title>Home - Improve Time to Market</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906240223-5CSZ348V6S2EXA6OV6DF/LimetreeWebsitehmpg-actionableinsights-1560x480-copy.png</image:loc>
      <image:title>Home - Hyper-Target Customers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1d3eef2107ec0001f05df2/1565906251585-DXNLE7TOVBNGIDQ13MA7/LimetreeWebsitehmpg-actionableinsights-1560x480.png</image:loc>
      <image:title>Home - Improve Conversion Rates</image:title>
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  <url>
    <loc>https://www.golimetree.com/services</loc>
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    <lastmod>2025-09-10</lastmod>
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      <image:title>Services</image:title>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.golimetree.com/contact</loc>
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    <lastmod>2025-07-29</lastmod>
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  <url>
    <loc>https://www.golimetree.com/jobs</loc>
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    <lastmod>2026-02-27</lastmod>
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